The goal was to create a brand identity and a graphic standards guide that included the logo we created for the fictitious company Evo. Evo is a company about renewable energy, and we each had to develop our logo, sub-brand logos, stationery, collateral, digital ads, and ephemera. The graphic standards guide includes the full brand identity with the main colors I used in the Evo logo. The tagline “Powering Tomorrow” was given to us by our professor. I decided to use lowercase letters for Evo because I wanted my logo to look more organic. I also had an idea to design a leaf light bulb as the logo mark and use that same concept for the graphic standards guide cover. I learned how to research and analyze more about renewable energy companies and took my knowledge to create a brand identity for Evo.